DELL handles promotional videos for new products a little differently than we're used to up here in the PNW. For tech giants like Microsoft and Amazon, we're often more likely to photograph physical prototypes on set and then fake functionality through VFX. For this particular ask, produced for TBD Post Studios (Austin, TX), DELL provided stock footage of actors manipulating generic devices. LIGHTBUDDY tracked, painted out, and replaced the devices in the stock footage with 3D CAD models provided by DELL. The challenge, here, aside from matching materials and lighting, was to ensure that the actors felt like they were convincingly making physical contact with our CG devices.